by Fard Johnmar
Anyone watching this month’s 2015 Consumer Electronics Show (CES) in Las Vegas could be forgiven for wondering about the long-term utility of certain products being touted at the event, such as the stress-relieving device MyBrain Melomind and the smart pacifier Pacif-i.
Another point of contention for some might be CES’ continued emphasis on wearable technologies — especially those focusing on health and wellness. While the media and investors are excited about the future of health wearables, research suggests consumers are less enthusiastic. For example, a widely cited report published by Endeavour Partners in 2014 suggests that long-term engagement with wearables, including activity trackers, is low. Meanwhile, a recent PricewaterhouseCoopers study highlights the financial headwinds that may limit widespread adoption of wearables. Nearly two-thirds of consumers would be willing to use these devices — but only if they are provided at no cost by employers.
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